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Ana Ayala

Ana Ayala

Vice President of Programs

San Fernando Valley native, Ana Ayala has joined the Project Open Hand team as Vice President of Programs after ten years living in San Francisco and working at places including AIDS Walk San Francisco and Catholic Charities, where she held roles ranging from administrative to events, development, and fundraising. For the past five years, Ana worked in programs at Catholic Charities. She speaks fondly of her role in Star Community Home -- a shelter for women and children, which Ana helped implement within a three-week timespan. The project was intended to run for 18 months, but was so successful that it is still active today.


Adrian Barrow

Executive Chef

Executive Chef Adrian Barrow’s life journey is as extraordinary as his food.

Born in Barbados, Adrian moved to the “Big Apple” as a teenager, and enrolled in the culinary program at New York City College of Tech in Brooklyn. After his studies, he gained experience at many well-known, upscale New York restaurants including Union Square Café, Hudson River Club, and most notably, Blue Water Grill, where he was a sous-chef for five years. Adrian then made the cross-country trip to begin his west coast career at Aqua, a top rated Michelin restaurant. It was at that point that Adrian began to feel like something was missing; that perhaps he had a special culinary calling – a calling where he could help others in need. Nine years ago Adrian began as Special Diets chef at Project Open Hand; he has undergone a variety of role changes throughout the years, transitioning from Catering Chef, to Sous-Chef, and now to Executive Chef.


Paul Hepfer

Chief Executive Officer

In his role as CEO, Paul has been instrumental in continuing to leverage and expand Project Open Hand's relationships with government partners, health plans and providers, private funders, donors and volunteers. As an advocate for medical nutrition intervention, he furthers the mission of educating healthcare payers and providers on the role of medical nutrition in health outcomes. Paul brings more than 20 years of experience in community health and wellness services. He previously served as senior vice president of programs for The Health Trust in San Jose and Santa Clara County for 13 years. In that role, he provided vision and leadership for The Health Trust's entire portfolio of services, including HIV/AIDS programming, Meals on Wheels, the Jerry Larson Food Basket, community-based chronic disease prevention and management services, and a wide range of supportive housing programs. Prior to joining The Health Trust, Paul was chief operating officer at Via Services for two years and executive director of Wellness and Education for the Pueblo of Sandia Native American Reservation in New Mexico for eight years. Hepfer holds a B.S. in Physical Education from Indiana State University and an M.S. in Park and Recreation Administration with a specialization in Therapeutic Recreation from Indiana University. 

Jonathan Jump

Vice President of Operations

Jonathan Jump moved to San Francisco in 2000 and led fundraising operations for the San Francisco AIDS Foundation and AIDS/LifeCycle for twelve years before taking over Shared Services at Room to Read, an international literacy and girls education non-profit based in San Francisco and serving children throughout Asia and Africa. With more than two decades of experience intersecting strategic planning, operations and customer service, Jonathan is passionate about implementing time saving and innovative tools that allow staff to work smarter in a resource challenged environment and advocating for solutions that integrate the organization's mission in meaningful ways. "I want to be the first person that others think of when they need a problem solved. Put simply, I love helping the people that help people." 


Kim Madsen, MEd, RD

Director of Nutrition Services

An east coast native, Kim Madsen received her BS in Dietetics from University of Vermont and her Masters in Nutrition Education from Framingham State College in MA. Her passion for wilderness adventure led her to northern California in 1991. As a Registered Dietitian, Kim honed her clinical nutrition and consulting skills in long- term care and rehabilitation facilities in San Francisco for 7 years. Then, 18 years ago, she found her dream job at Project Open Hand. Surrounded by compassionate staff and volunteers, and inspirational clients with fascinating stories,. During her tenure at Project Open Hand Kim has been the program dietitian for the Senior Meal Program, the agency dietitian for all programs and now is the Director of Nutrition Services where she continues take great pride in working for an agency that provides quality medically tailored meals and nutrition education to the sick and the elderly in San Francisco and Alameda Counties.



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Oakland, CA 94612
(510) 622-0221
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730 Polk Street
San Francisco, CA 94109
(415) 447-2300
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